On August 15, 2018, "Cheer for our motherland and pay tribute to the era" and the release conference of new products in the Commemorative Collection of "Amazing China" was held successfully in Beijing. The activities in the release conference eulogized the brilliant achievements made by China in the new era around the grand theme of the large-scale documentary film titled Amazing China.

On the scene, the Commemorative Collection of Amazing China was formally unveiled to the public. This Collection was produced with the authorization by China Film Co., Ltd. and released China National Philatelic Corp. and they are carried in the forms of stamp and pure silver badge to cheer for our motherland and pay tribute to the new era.

The prelude to the release was the innocent solo show of Singing for Our Motherland

At the beginning of the release conference, Ms. Sun Tao, deputy manager of Beijing Philatelic Business Bureau of China Post Group Corporation, and Mr. Zhu Hairong, deputy general manager of Beijing China Film Marketing Co., Ltd., delivered an opening speech respectively. 

Witness the dream of a big country and ignite the patriotic passion

Sun Tao, deputy manager of Beijing Philatelic Business Bureau of China Post Group Corporation, delivered a speech

The film is deemed as the most influential mass art and the philatelic products represent the best carrier for carrying forward culture and condensing memory. The products in the Commemorative Collection of "Amazing China" integrate the two forms of expression by combining the individualized stamps of China Post and 40 pure silver badges. They were designed to demonstrate the national image, achievements in the new era and the firm paces China is taking in her courageous march towards the future in the new era. The collectors would see the historic achievements made by our country in her reform and opening-up and drive of socialist modernization in the new era, so a deep patriotic feeling would be triggered.

Showcase the prosperity of China  Eulogize the Chinese spirit

As the representative of the producer of the documentary film Amazing China invited to attend this release conference, I am feeling honored to witness the launch of the set of noble metal derivative products of the documentary film with the highest record of box office receipts together with all the honored guests. Let’s cheer for our motherland and pay tribute to the era with this set of collection products commemorating a film demonstrating the prosperity of China and eulogizing the Chinese spirit together!

Mr. Zhu Hairong, deputy general manager of Beijing China Film Marketing Co., Ltd., delivered a speech 

In line with the theme of the film, the products carefully chose 40 pictures in the film which focus on commemorating the most representative great achievements in China’s reform and opening up and modernization construction. The consummate craftsmanship of noble metal presents the marks of the times to us in another form. It shows the charm of China and Chinese spirit in another kind of art form, which can arouse a sense of pride among us and self-confidence in our era. This is a further transmission of positive energy and also a resonance of cultural art of different forms.

The ceremonious unveiling of the Commemorative Collection of Amazing China

The unveiling site of the release conference of new products in the Commemorative Collection of Amazing China

Fan Xiaorong, deputy general manager of Beijing Branch of China Post Group Corporation, Ying Erkang, senior manager of China National Philatelic Corp., Mr. Zhu Hairong, deputy general manager of Beijing China Film Marketing Co., Ltd., Liang Hongtao, manager of the Market Department of Beijing Branch of China Post Group Corporation, Jia Junlin, director of Dongcheng District Branch of Beijing of China Post Group Corporation, and Yu Min, a famous coin designer, unveiled the Commemorative Collection of Amazing China together. 

The Commemorative Collection of Amazing China, consisting of stamp and pure silver badge, was produced with the authorization by China Film Co., Ltd. and released China National Philatelic Corp. The specifications of the badge are 1g/One and 3g/One with each set consisting of 40 badges. The contents focus on the demonstration of brilliant achievements made by our country in fields like politics, economy, science and technology, culture, diplomacy, national defense, etc. around the theme of the socialism with Chinese characteristics in the new era and the Chinese dream of Chinese nation's great rejuvenation to pay tribute to the great era.

Every one of them was made with painful efforts from all outstanding collaborators in honor of our great motherland

On the scene of the release conference, Yu Min, the art director of Commemorative Collection of "Amazing China" and a famous coin designer, introduced the exquisite quality of the complete set of derivative products; Wu Guanying, another art director of the derivative products and also a famous designer in China, expressed his recognition for the derivative products through a video clip though not appearing on the scene. And the two masters shared with people the reason of their participation and inspiration they got in the course of art direction from the perspective of patriotic feelings and personal experiences in the new era. 

The famous coin designer Yu Min was explaining to the audience how she directed the art design.

Witness the great rejuvenation of our nation  Condense the precious memory of Chinese people

The Commemorative Collection of Amazing China has not only presented a magnificent landscape of national rejuvenation, but served as an honor to cherish in our hearts and mind. It is really unparallel in value. Let us cheer for our motherland together pay tribute to our era.